Mobile A/B Split Testing Made Easy with the Mixpanel SDK

  Mobile A/B testing can help you test and examine app changes without using time-consuming code. This type of testing involves simultaneously running two different versions of an app (or its landing page) and gathering data about the performance of each variant. With Mixpanel, app developers and publishers can make A/B testing even easier. Measure … Continue reading Mobile A/B Split Testing Made Easy with the Mixpanel SDK

What Mobile Ad Services Deliver Reward Videos to Increase User Engagement?

Rewarded video ads have a lot to offer to app developers and publishers. These incentivized video ads are increasing user engagement and boosting in-app profits. It is no surprise that mobile ad services with rewarded video ad formats are skyrocketing in terms of implementation numbers. In fact, 75 percent of app publishers and developers agree … Continue reading What Mobile Ad Services Deliver Reward Videos to Increase User Engagement?

How Receptiv can Enhance Your Video Marketing

Video Marketing

Creating a valuable user experience using in-app video marketing is easy with Receptiv. This third party mobile ad service emphasizes the emotional and “receptive” experience app publishers and developers crave when it comes to monetization. What sets Receptiv apart from other in-app mobile advertising services? One of their most enticing solutions is the real time … Continue reading How Receptiv can Enhance Your Video Marketing

The Big Guide to Marketing Mobile Games

The mobile game marketplace is very competitive. If you want to increase gaming app installs and increase profit through in-app purchases, you need to make marketing a top priority. It’s more important than ever for app publishers and developers to have a savvy marketer on staff. According to market research by SensorTower, the Apple App … Continue reading The Big Guide to Marketing Mobile Games

The Best Crash Reporting Services for Your Mobile App

Your Mobile App

If you want your mobile app to outlast and outperform other apps in your niche, you need to provide a stellar user experience. You need your app to perform at optimal levels, making crash reporting essential to your success. Did you know that there are more than six million apps available on the top app … Continue reading The Best Crash Reporting Services for Your Mobile App

Using NativeX to Grow and Monetize Your Mobile Game

NativeX SDK

NativeX is a mobile ad service that can help app publishers and developers maximize reach and revenue. Specializing in native ad formats, NativeX seamlessly integrates in-app ads. Using predictive analytics, this in-app, third party service makes optimizing ad placement both easy and profitable. In fact, NativeX made VentureBeat’s top ten mobile ad networks, coming in … Continue reading Using NativeX to Grow and Monetize Your Mobile Game