What is SDK Fatigue?
If you’re an app developer, you know that there’s a third-party platform for just about everything; from analytics to advertisements; and they’re all important. These services can improve the quality and monetization of your app, yet implementing and maintaining them can be extremely hazardous.
Services like AdMob are implemented into over 90 percent of apps, while Chartboost, Facebook Audience Network, and Unity Ads are found in about 20 percent of apps. And this is just a few; there are literally thousands of services that can improve your app, if only you had the time and resources to test and implement them.
The average number of services needed varies by type of app:
- Gaming Apps: 17.5
- Sports Apps: 16.5
- Ecommerce Apps: 15.1
- News Apps: 14.9
- Weather Apps: 14.4
Consequently, developers have minimal time to experiment with new services, let alone keep their current ones updated.
The process doesn’t end there, either. When there’s a service update, developers need to repeat the coding process over again. The process is simply not scalable when you consider:
- Testing new types of services for your app
- Trying out competing app services
- Updating existing services
So there you have it: SDK Fatigue. Yes, we know it’s not an actual term, but it’s a term we use when referring to the overwhelming prospect of adding and updating existing services into your app. The services themselves can be great; it’s implementing their SDK into your app that becomes impossible at scale.
Problem 1: Testing Different Services
New services and updates to existing services are coming out all the time, some that could potentially be incredibly beneficial to your app. There are hundreds of third-party services you can implement, and you may find some work better for your app than others. The only way to find out is by testing different types of services to find out what works best for your users.
Mobile analytic services are a great example. Google Analytics, Flurry, Fabric, Localytics, Countly, and the list of analytic services for your app goes on and on.
Many of these analytic services have a few different features available that you may want and need for your app. For instance, Fabric offers Crashlytics reporting. This is hailed as one of the most lightweight and accurate crash reporting solutions out there.
However, Fabric does not allow app publishers and developers to really examine their deeper analytics. This would be better served with Google Analytics. Even though these are all Analytics services, you may want to have them all running at once, each for different features and data.
App publishers and developers shouldn’t be limited to services simply because of the tedious work behind writing code, placing code, and repeating if another service might be of interest..
Problem 2: Trying Out Competing App Services
Are you trying to pair the perfect analytics reporting with AdMob? AdMob is one of the best ad services for apps, but tracking your ad campaigns can be delivered differently across mobile analytic services.
For instance, you may have been taking advantage of the 30-day trial Countly offers. Great, but maybe you aren’t getting the analytics you need in combination with AdMob and instead of upgrading after your free trial is over, you want to implement a new analytics service more compatible with AdMob.
All these service provider switches can create problems if you don’t have an SDK implementation service that is fast, compatible, and easy to use. This rings especially true when those update alerts come rolling in.
Problem 3: Updating Existing Apps
Did you know that only 30 percent of developers update app services when updates become available? This is a big issue, especially if your app has the average of 15 services in use. A poorly performing app service can have serious implications for your app’s performance and your user base.
Updating a service takes time when done manually. Times that by 15 and you have months of work to do. What software do you update first? Which is less important?
Let’s say you have updates for AdMob, Google Analytics, Flurry, and Facebook Audience Network. This could take weeks, months maybe, depending on your resources and priorities. If you update AdMob first, how will you get the most from your analytics reporting while you are updating Google Analytics?
The good news is that you don’t need to make those decisions. Fighting SDK fatigue is about streamlining the workflow of developers, and having an app compatible with a platform that not only sends update notifications, but also updates all your servcies in minutes, is invaluable.
Fight SDK Fatigue with Enhance
Enhance’s service implementation and update process makes SDK fatigue a thing of the past. Imagine implementing and updating 20 third-party services at the click of a button. With Enhance, the process only takes minutes.
The platform involves two different options to install service: ZeroCode and Custom Placements.
ZeroCode: ZeroCode implementations take five minutes or less. Simply drag and drop your chosen service and the installation process starts instantaneously.
Custom Placements: This implementation option takes slightly longer, but still averages less than 10 minutes from start to finish. Like ZeroCode, simply drag and drop your service to install. However, developers can still implement one line of custom code for added control.
Unparalleled Simplicity for Developers
Both the ZeroCode and Custom Placements options allow developers to install multiple services at once without sacrificing time. A simple interface means coding is a thing of the past, and automatic updates ensure your app is always up-to-date.
What’s more, you’re able to install new services you may have otherwise ignored in the interest of time. Trying out the latest and greatest services in your app no longer requires weeks or countless resources.
Enhance eliminates coding limitations so you can focus on your next app or innovative project. You’ll free hours and hours of time otherwise spent coding. Compatible with both Android and iOS, Enhance works natively with hundreds of third-party platforms. Best of all, it’s free! What are you waiting for? Enhance your app today!