It’s essential as an app developer that you understand how people use your app. From installs to usage time, having the right analytics tools allows you to keep users engaged. So what’s the best way to track user habits?
Google Analytics is a leader in the mobile analytics niche. After implementing the mobile version of Google Analytics, you can gather information on app acquisitions, behavior, conversions, and more.
To get a better understanding of just how Google Analytics works, and how to install it on your mobile app, we’re breaking down what you need to know about Google Analytics.
Why Google Analytics is Worth Your While
Do you know where your app is failing, and where it’s already succeeding? Google Analytics includes several important analytical features that show you where your app needs work.
Full Acquisition Funnel Tracking
Google Analytics gives you detailed insight into your Google Play Referral Flow via the Developer Console. You’re able to see how users move through your acquisition flow, and then make adjustments to boost installs.
The types of acquisition funnel tracking you can examine include . . .
- Google Play traffic sources. This feature allows you to examine how your marketing campaigns are performing. By monitoring analytics on installs and new users, you can identify the best performing campaigns and refocus your time and energy.
- Google Play views. Get valuable insight into how people view your app on Google Play. You can see user interactions with your description, screenshots, and other app highlights, and then adjust your app store SEO efforts.
- Install analytics. Many app publishers see installs as a measure of their app’s success. However, comparing your installs with your number of app store views shows you just how compelling your App Store listing really is.
- New users. Installs are great, but how many app installs lead to a consistent new user? This metric shows you areas in your funnel that lead to not just installs, but to new users.
In-App Analytics to Optimize User Behavior
Learn how users are navigating your app to identify any poor interface design that impedes engagement. For instance, if users are exiting your app in the settings screen, you know that particular interface has an issue.
Utilize drop-off metrics in Google Analytics to examine areas in your app that users are ending their interaction or gaming experience.
Using and understanding in-app user flow is essential. By combining it with a user’s journey and time spent using your app, you can calculate where people are likely to drop-off.
If there is a large number of drop-offs, you might have an issue like bad app performance, or glitches. Identifying and fixing these areas of high drop-off will optimize your in-app experience.
Get In-App Purchasing Insights
Analyzing in-app purchases is essential to your revenue, and Google Analytics helps track where users spend money. You’re able to see how paid users navigate your app, and identify the acquisition paths that keep them engaged and making in-app purchases.
Implementing Google Analytics into your app alongside a few other notable services like AdMob and Firebase gives you valuable insight into your in-app purchases.
You’ll receive an easy to view layout of your in-app purchases, your in-app ads’ performance, users’ time spent interacting with your app, number of active users, and more.
Segment Your Users
Get deeper insights into what drives certain user behavior by segmenting your data into demographics, in-app purchases, and date of install. You can track your users’ entire lifecycle.
App publishers and developers can use Google Analytics to see how different users interact with their app. You can then combine demographics and user behavior to create segments.
Google Analytics has made segments easier to create and manage. It’s as simple as clicking “Add Segment” to edit, copy, share, and even re-market to a specific segment of your user base.
How Do You Implement Google Analytics into Your App?
Implementing Google Analytics on your own usually takes hours upon hours of coding, in addition to time keeping the app updated. This involves creating directories, placing code into them, and then when it’s time for updates, repeating the process.
However, by using Enhance you can install and keep Google Analytics updated with little effort. Enhance compiles all the Google Analytics’ code and injects it into the corresponding directories. Even if those directories are non-existent in your app, Enhance can create them seamlessly.
Installation in Minutes
Installing Google Analytics through Enhance takes only minutes and a few button clicks. What’s more, with Enhance you can simultaneously install other third-party services that work with Google Analytics to offer advertisements, improved performance, and more; all without increasing install times.
Apps that Actually get Updated
An astoundingly low 30 percent of developers update their apps after their installed services undergo maintenance. With Enhance you’ll receive alerts when updates are available, and with one click, you can have an updated version of Google Analytics running.
Implementing Google Analytics into your app doesn’t need to become a hassle. With Enhance’s easy to use interface, installing your analytic services is simple and most importantly, free. Are you ready to make the most of your app?