Generating more mobile app reviews has become an essential element to increasing installs. In fact, 84 percent of people trust online reviews about as much as recommendations from friends or family, according to BrightLocal.
The truth is, standing out among the millions of apps in the top app stores is challenging. With so many mobile applications to choose from, users are turning to reviews to make their decisions.
Not only will increasing mobile app reviews help your install numbers, it will also give you a boost in rankings as well. How do you get more reviews? Well, that’s a million dollar app store question.
Get a leg up on the competition by checking out these nine easy tips to increase your mobile app reviews.
1- Launch an Amazing App
It’s simple: If your app is amazing, you’ll net more positive reviews naturally.
People want to share and rave about two types of mobile applications: amazing apps, and terrible apps. Apps that are just “okay” tend to fall to the wayside. This is the common law of app install gravity.
2- Get User Feedback
Be available and willing to listen to your users’ valuable feedback. Not every user will be completely satisfied with your app. In lieu of negative reviews, encourage unsatisfied users to connect with you to find a solution.
This turns a potential negative review into a positive review that future users can read to gain confidence that you are available and listening. But how can you get this valuable user feedback? The first step is to implement a “Feedback” button that goes directly to your inbox.
This can also have a big impact on user experience, because you quickly learn what’s working, and what’s not in your app, allowing you to make adjustments based on what users want to see. Make every user a happy one!
3- Get Review Help with Helpshift
Let’s face it, exceptional customer service is crucial for any product or service, and the same goes for mobile apps. Take user feedback one step further with direct messaging. Helpshift is an in-app customer help desk that allows users to get immediate answers through live chat.
Speed matters when it comes to solving customer’s problems: a recent Twitter poll showed that user were willing to spend an impressive $19.83 more if their issue was resolved in six minutes or less.
How does this net more reviews? After you’ve chatted with a user and resolved their issue, you can send them a link to review your mobile app. Users walk away with a positive experience, and they’re more likely to click the link and leave their thoughts as a review.
4- Integrate an App Review Plugin
One of the fastest ways to increase your mobile app reviews is to integrate an app review plugin. These plugins automatically prompt reviews under certain circumstances, so users who perform a lot of in-app interactions – the users most likely to leave thoughtful reviews – get reminders to leave a review.
You can employ Appirater for iOS and Android. It takes just minutes to install and integrate, and it automatically asks users to leave a review after they spend some time interacting with the app.
5- Give Users In-App Incentives
Offering incentives to users that leave a review is a tried-and-true way of increasing your reviews. Apple apps have been straying away from this method because the App Store tends to discourage it; however, if you have an Android mobile application, you’re in the clear.
This is especially geared toward gaming apps, and similar to rewarded video ads. After users complete a certain amount of levels, you can set up a review prompt that offers users a bonus level, or another incentive your users just can’t resist, such as in-app currency.
6- Timing is Everything
Prompt timing is tricky to get right, and if you get it wrong, you can lose potential reviews. If you do it too early after download, it could be annoying and cause the user to exit the app. If you wait too long, they may have already moved on from your app.
To get more reviews, time your prompt so it pops up after users accomplish a certain metric for points earned, levels beaten, or number of interactions. That ensures that it comes when users are most engaged and most likely to click “Yes, I’ll Review!”
7- Have a Contest
Running a contest can influence user engagement in plenty of ways, including increasing your app reviews. Unlike in-app incentives, your users can get their hands on rewards that they can use for something they want or need in real life, so contests appeal to a wider audience.
There is a little planning involved in running a contest, but when done right, it can be very lucrative for reviews and installs. Run a raffle and select random users as winners who left a review during the contest dates. You can reward winning users with iTunes or Amazon gift cards, or send them a one-time PayPal gift.
Everyone loves free gift cards and money, and the time it takes users to leave a quick review is worth it for the potential payoff. However, the Google Play Store and Apple App Store have guidelines about contests, giveaways, and discounts in return for reviews, so do a little homework before you get started to make sure you’re within their rules.
8- Get Social
Don’t ignore social media, it’s one of your biggest assets. You already have a healthy amount of followers for your mobile development company, or app, so use them to your advantage. They already like what you’re doing, so ask them to leave a review and share what they love about your app.
Are you ready to increase your mobile app reviews? By integrating the above tips, you should be well on your way to 100+ reviews in no time at all. However, let’s not forget Tip #1: Developing an amazing app!
To ensure you are providing the best user experience, you need in-app services for crash reporting and analytics. Enhance your app’s performance with Enhance mobile SDK solutions to implement these services into your mobile application in minutes.