In this episode of the EnhanceMyApp podcast, we speak with Enhance’s Co-Founder and CEO Chris Hughes and CTO Luke Mitchell to discuss SDK fatigue, which is an industry term coined to embody the overall feeling a developer has when having to spend time managing yet another third party SDK. Software Development Kits (SDKs) are collections … Continue reading EnhanceMyApp Episode 09 – How to Avoid SDK Fatigue
In this episode of the EnhanceMyApp podcast, we’ll be discussing the popular advertising technology known as header bidding, and how you can use it to increase your mobile ad revenue. We’ve invited Andrew Gerhart, VP of publisher platforms at InMobi to help explain the ins and outs of this new technology. If you’ve heard about … Continue reading EnhanceMyApp Episode 08 – Is Header Bidding Replacing The Waterfall?
In this episode of the EnhanceMyApp podcast, we sit down with a panel of mobile app industry experts to discuss the new General Data Protection Regulation (GDPR) that went into effect in May this year. We know there’s still a lot of confusion out there pertaining to these new policies, especially regarding how it will … Continue reading EnhanceMyApp Episode 07: A Mobile Developer’s Guide to GDPR
Funding the development of a game is one the biggest challenges facing large and small game studios alike. A popular solution that many developers have successfully utilized to fast-track their funding efforts is Kickstarter, a crowdfunding platform for creative projects. While the potential to raise money on their platform is seemingly limitless, it’s very important … Continue reading EnhanceMyApp Podcast 06: Kickstarting Your Game
In this episode, we’re joined by Devin Becker, eSports commentator and indie game designer to chat about the emerging mobile eSports market. He shares insider knowledge about a variety of topics surrounding the world of competitive gaming, and offers tips for mobile developers who are interested in breaking into the eSports development arena. Our conversation … Continue reading EnhanceMyApp Podcast 05: Mobile eSports
There are many ways to earn revenue from your mobile app, but one of the more popular, and lucrative approaches, is from ads. They’re easy to setup, and offer a way to earn revenue off your non-paying users, but some forethought is required to maximize earnings without annoying your users. In this episode of the … Continue reading EnhanceMyApp Podcast 04: Mobile Ads
In this week's podcast, we discuss mobile app monetization with Trevor Williams, Senior Director of Monetization at Hi-Rez Studios. Even though Hi-Rez mostly focuses on in-app purchases for their free-to-play games, the principles discussed in this episode should prove incredibly valuable for your overall mobile monetization strategy. We start by chatting about the first steps … Continue reading EnhanceMyApp Podcast 03: Monetization Strategies