Do You Have The Right Mobile App Marketing Plan? A Guide to Smart and Effective Marketing

One of the most overlooked aspects of developing and launching an app is having the right mobile app marketing plan. This is when the hard work really starts. Simply launching your application and posting it on Facebook will not deliver the thousands of downloads you envision. There are approximately 6.5 million apps available on the … Continue reading Do You Have The Right Mobile App Marketing Plan? A Guide to Smart and Effective Marketing

The Beginner’s Guide to Expert App Store Optimization

Launching an app for the first time is an exciting venture, and requires some calculated setup to ensure your launch goes the way you want it to go. Taking an app store optimization (ASO) approach helps maximize exposure and downloads from day one, giving your app the start it needs to succeed. How do you … Continue reading The Beginner’s Guide to Expert App Store Optimization

4 Mobile App Promotion Strategies for Indie Developers

mobile app promotion strategies

The world is more mobile than ever before, and more users are gaming on their smartphones than ever before. According to Statista, the number of mobile gamers in the U.S. will reach 213 million by 2020. Indie mobile game competition is stiff, and you have to put your best foot forward by using the right … Continue reading 4 Mobile App Promotion Strategies for Indie Developers

The Complete Guide to Maxing User Engagement with the Facebook SDK for Android

android facebook sdk

Maxing app user engagement is essential for growth and success. There are more than six million apps available across the major app stores, so competition is stiff. Integrating social engagement features can help your app stand out from the crowd, and a tool like the Android Facebook SDK is crucial. App developers and publishers once … Continue reading The Complete Guide to Maxing User Engagement with the Facebook SDK for Android

10 Tips to Increase Mobile App Reviews

Generating more mobile app reviews has become an essential element to increasing installs.  In fact, 84 percent of people trust online reviews about as much as recommendations from friends or family, according to BrightLocal. The truth is, standing out among the millions of apps in the top app stores is challenging. With so many mobile … Continue reading 10 Tips to Increase Mobile App Reviews

Mobile A/B Split Testing Made Easy with the Mixpanel SDK

  Mobile A/B testing can help you test and examine app changes without using time-consuming code. This type of testing involves simultaneously running two different versions of an app (or its landing page) and gathering data about the performance of each variant. With Mixpanel, app developers and publishers can make A/B testing even easier. Measure … Continue reading Mobile A/B Split Testing Made Easy with the Mixpanel SDK